Frequently Asked Questions
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Most video projects take 4–8 weeks from start to finish, depending on scope and complexity as every project is unique.
At ID2, we move through three clear stages: Find. Capture. Tell. We first uncover the objectives and define the message, then film what matters, and finally craft it into a compelling, polished assets. Simpler projects can move faster; larger campaigns take longer - but the thinking is never rushed, because strong stories start with clarity.
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Usually, just a few key bits of information are needed upfront; your objectives, your audience, your timeline, any key messages you want to land or branding you’d like to include. We usually scope this either via email or on an exploratory, no obligation call. From there, we’ll guide the rest.
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Yes we absolutely can!
At ID2 we specialise in helping businesses identify the right format and style of video that will genuinely connect with your audience and achieve your goals. Whether it’s a case study, social-first clip, product-focused piece, corporate communication or a commercial, we’ll guide you on the best way to tell your story in a way that works for your brand and your audience.
Just let us know what you’re aiming to achieve and who you’re talking to, and we’ll recommend the right approach and format from there - no guesswork, just clear direction based on experience.
We also make sure your content works for everyone. We can provide burnt-in captions, SRT files, accessibility-friendly versions and translations where needed, and we’ll advise on best practice - from clear graphics and considered pacing to strong audio clarity, so your film is inclusive, compliant and easy to engage with.
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We specialise in corporate B2B communications, with a particularly strong track record in the technology sector, helping complex ideas become clear, engaging and commercially effective.
Alongside tech, we work across transport, events, professional services, education and more.
We don’t box ourselves into one sector. Instead, we focus on understanding the story at the heart of your business, and no matter the industry, we shape it into something people genuinely connect with.
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All of the above.
We’re based in the UK, so local and nationwide projects are straightforward to support, whether that’s a single-site shoot or multi-location production.
We also regularly travel overseas when a story needs to be told on a wider stage, managing logistics carefully to keep everything efficient and focused.
Wherever your story happens, we can capture it.
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Yes, absolutely.
We support scriptwriting and creative development from the outset. That can mean shaping key messages, structuring interview questions, writing full scripts, developing concepts, or refining an idea you already have.
We can also create mood boards and storyboards to help you clearly visualise tone, style and structure before we move into production. Whether you need a blank page turned into a strong narrative or simply a more strategic way to present your message, we’ll craft something that feels authentic, focused and on brand.
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It happens — and you don’t need to panic – we plan for it.
Clear communication at the start helps reduce major shifts, but if stakeholders need to adjust the brief mid project, we pause, review and realign. We’ll assess what the change means for scope, timeline and budget, outline any implications clearly, and agree the best way forward before continuing.
Our priority is protecting the strength of the story while keeping the process transparent and commercially sensible.
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We have years of experience filming in all kinds of working environments, so we understand how important it is to be unobtrusive.
That’s why thorough pre-production is essential. We agree filming areas in advance, align with key diaries and build a schedule that captures your story effectively while allowing your operations to continue exactly as they should.
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Yes. It’s how we like to work - making the most of your footage!
We plan shoots with your full campaign in mind, not just a single asset. That means capturing a hero film alongside shorter edits, platform-specific versions, vertical formats and stills.
The result is a considered set of assets that work across channels, stay consistent, and make the most of the time spent filming to get your message heard far and wide
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Yes! We have in-house photographers and a carefully selected pool of freelance talent so no matter what you need – we can scale to suit!
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Yes. We can source professional voiceover talent from a wide pool of top voices across the UK, and support with scripting and direction to match your tone of voice. If you need a particular accent, regional feel, or language, we can also help with accents and translations to make sure the delivery lands naturally for your audience.
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We deliver platform-ready formats and can advise you on best practice for publishing, including aspect ratios, captions and hook-first edits for social.
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Yes. We handle licensing on your behalf for anything in your video assets including; music, stock footage, imagery and third-party assets, so your video is cleared for the platforms, regions and timeframes you need and want to publish on.
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Yes, we’re GDPR compliant. We securely store your footage and project files on dedicated hard drives, so you can return to them in the future for updates, new edits or repurposed content. Access is controlled and handled responsibly, including permissions and contributor consent where needed.