The newsroom

We were using our new 360 camera and it seems the crew weren't the only ones buzzing with excitement...🐝

5 filming days
1 recce
1000+ miles on the road
3 different hotels
25+ edits
And plenty of caffeine, water and Percy Pigs to keep us going!

It's been busy - but this is exactly what we love and enjoy! How's your week ahead looking?

Sorry we've been a bit quiet lately -

our teams have been all over the UK last week!

Why Animation

is a Game-Changer for Storytelling.

In a world where competition for engagement is fierce, animation offers a unique edge. It’s not just for cartoons - it’s a powerful communication tool for brands, educators, and creators.

Animation clarifies complexity, drives engagement, strengthens brand identity, builds emotional connections, crosses language barriers, and unleashes creative freedom.

Animation isn’t just nice to have - it’s a strategic asset for anyone looking to inform, inspire, and influence.

Modern office building with a glass facade reflecting the sky. Two women walking outside near a red van with the Vodafone logo and branding, and self-service charging stations on the right.

Great day for it!

Mark Poole taking a selfie at an outdoor filming setup with a camera on a tripod, lighting equipment, and a green park area, with people walking and biking in the background.

Filming an intelligent Vodafone Business IoT ice cream van at the Speechmark, London. ☀️🍦

MID YEAR

HIghlights

✨ What a year it’s been already!

We’ve had the privilege of working on some truly exciting projects - from filming cybersecurity podcasts for Vodafone, to shoots in Finland and Luxembourg, capturing the charm of the Oldest Sweet Shop in England and covering an inspiring awards event celebrating remarkable individuals.

Thank you to all of our amazing clients! - It’s been a busy and rewarding few months, our diary is already filling up and we’re excited to see what the rest of the year has in store!

If you have a new video project you'd like to discuss... We'd love to have a chat.

Great products

deserve to be shouted about

And the right video makes sure the right people are listening. We’ve had the pleasure of capturing some truly incredible products - whether working directly with our clients or highlighting the standout innovations their customers bring to market.


Whether it’s Titanic Stout pouring heritage into every pint, MooCall changing the game for farmers, Corning pushing innovation behind the scenes, or Aurrigo’s Auto-Shuttle driving the future - these aren’t just products, they’re progress.

The Oldest Sweetshop

Peppermint candies with red and white stripes in a metallic bowl.
People filming a store and filming video footage of a sweet shop interior with shelves stocked with jars, boxes, and packages of various sweet products in a rustic-style grocery shop.
Rows of glass jars filled with different types of colorful candies on a wooden shelf in a store.

Last month we got to visit a beautiful, historical, and quaint little shop nestled in the Yorkshire Dales - "The Oldest Sweetshop". We were lucky enough to not only film their story but also leave with a bag full of goodies.

🎥 Watch the final video over on Vodafone UK's YouTube channel.

🎬 At ID2 Media, we know that every great video starts long before the camera rolls. Pre-Production is where the magic begins - and we’ve been refining it for over 20 years.

✅ Saves Time – A solid plan keeps filming focused and efficient
✅ Reduces Stress – Everyone knows what’s happening and when
✅ Maximises Impact – Strong foundations = standout final product

Our team blends creative vision with logistical precision to turn ideas into actionable plans so shoot days run smoothly and edits come together seamlessly.

Why does Pre-Production matter?

People often ask

what we actually do…

Well, in the last couple of weeks we’ve filmed sweets in Yorkshire, lifts in Finland, trucks in the East of England, and a small business in "the garden of England".

All part of telling stories for some of the UK’s leading businesses — not just here in the UK, but across Europe too.

It’s a bit of everything — and that’s exactly how we like it.
We get to meet brilliant people and share what they do best, wherever the work takes us.

Let’s see where next week goes. 🎬

Collage of six images: Escalator in a mall, close-up of peppermint candies, modern glass skyscraper, delivery truck with two people in safety vests, rooftops in a suburban neighborhood, two men talking in a lounge.