Feel the Connnection
A red electric Jaguar car driving on a city street with green trees and residential buildings in the background.

CLIENT Vodafone business

Icons of a light bulb, star, and key next to the words "Creation," "Impact," and "Security".
Aerial view of a london city street with cars, trees, and tall buildings, including a train running on an elevated track. Overlaid text reads 'The Power of Connection' and 'Vodafone's IoT in action'.

THE CHALLENGE

For yet another year, Vodafone partnered with Wimbledon and Jaguar Range Rover to offer professional tennis players on-demand Wi-Fi and connectivity during their commutes to and from the Wimbledon Championships. Vodafone approached ID2 to create a video case study outlining how the hotspot technology works with the Smart Hub, how it is implemented, and how it could benefit other businesses and industries beyond this specific application at Wimbledon. With the tagline 'The Power of Connection,’ the video aimed to showcase Vodafone’s technology while adding a human and emotive aspect to the story.

THE CREATION

All good stories are driven by human and emotive elements, so we wanted to infuse the video with this, whilst also maintaining a focus on showcasing Vodafone’s technology. The ID2 team developed the tagline ‘The Power of Connection,’ which played on notions of both technological ‘connection’ and human ‘connection.’ We were able to develop a narrative framework that effectively demonstrated the Smart Hub technology, whilst keeping the audience engaged with emotional storytelling.

The story we chose to tell involved a ‘surprise’ scenario created for a young tennis player allowing her to meet professional Tim Henman via a tablet connection. The video culminated in the young player receiving a special tour of Wimbledon from Tim Henman in person, with some supplementary narration and interviews emphasising the benefits of the technology and Vodafone’s partnership with Wimbledon.

Creating the video involved a logistically complex two-day shoot, involving smooth driving shots in London, drone footage, and on-camera surprise reactions. Our crew remained tightly coordinated throughout, with everyone’s expertise and experience helping to create the absolute best content possible.

Two images showing a person installing or replacing equipment in a car. On the left, a close-up of a hand inserting a SIM card into a device. On the right, the same person working with a device inside the car's dashboard area.
Tim Henman and a young girl sitting in an empty stadium or arena, engaging in conversation.

THE OUTCOME

The result was a brilliant, emotive video that truly showcased 'The Power of Connection' through Vodafone’s technology. We captured so much amazing content that we were able to create four social media clips, as well as our main ‘hero’ edit, for use on social platforms like Instagram and LinkedIn, giving the content even more reach. We also produced an ‘innovation’ video, highlighting more technical aspects of the Smart Hub technology itself and its potential benefits for other businesses. The ID2 team is incredibly proud to have developed and produced such a multifaceted project and are excited to engage in more projects like this in the future.

Collage of three photos featuring Tim Henman showing a young tennis player around at Wimbledon. Top left: Backstage. Bottom left: In the stadium. Right: Both talking outdoors with a tennis court and buildings in the background.
Person holding a smartphone showing a video call with Tim Henman speaking, inside a vehicle.
A young woman with blonde hair and red clothing on a video call with a man named Tim Henman in a car. The video call interface shows the caller's name and picture, and there are icons for microphone, speaker, and hang-up at the bottom.