Network Slicing takes centre stage at Glastonbury
People standing in line at a counter, interacting with a person holding a tablet with a red case, and taking photos or videos with their smartphones. The setting appears to be a casual, social event or gathering.

CLIENT Vodafone business

Graphic with icons and text: a gear icon and the word "INNOVATION," a star icon and "IMPACT," and fireworks icon with "CELEBRATION" on a black background.
A person holding a smartphone in a red protective case with a contactless payment screen, while tapping an ID badge with a lanyard to the phone's reader for payment.

THE CHALLENGE

As the official connectivity partner of Glastonbury Festival, Vodafone Business sets up an impressive temporary network at Worthy Farm each year to keep the festival better connected. They approached us to create video content, including additional edits for multiple social platforms, to capture an exciting opportunity for the vendors there. They were trialling their revolutionary Network Slicing technology to enable these vendors to access a dedicated section of the network for their card payments to ensure a reliable, secure connection at Glastonbury, a UK festival first!

THE CREATION

The ID2 team immediately started researching to understand the scope of Vodafone’s network slicing trial and the benefits it would bring to the festival vending process. From this research, we crafted a narrative framework to effectively highlight the impact of Vodafone’s groundbreaking capabilities.

There were three key components to telling this story: showcasing Vodafone’s network setup before the festival began, explaining how this enhanced the festival experience, and capturing an account from a genuine festival vendor who could explain the transformative impact of Vodafone’s technology.

Filming at Glastonbury took place over five days, with one day occurring three weeks prior to capture the setup. The shoot presented many logistical and creative challenges. The sheer scale of the festival meant that simple tasks like transporting equipment and tracking down contributors were much more difficult.

However, overcoming these hurdles was no problem for our experienced team. We streamlined the production process and used the restrictions to our creative advantage, injecting visual flair and dynamism into our storytelling while adhering to Glastonbury’s guidelines.

Group of young people enjoying a festival outdoors, some wearing sunglasses and hats, holding drinks, with a colorful background and carnival rides.
A woman with rainbow-colored hair accessories and earrings holds a young girl with face paint of a rainbow, blue, and pink hues at an outdoor event; the girl has face paint resembling a cat's nose and whiskers and is wearing a sparky, multicolored dress. There are other people in the background, some wearing bright clothes, at a lively outdoor festival or parade.
Image of a large outdoor festival tent with a sign that reads 'The Bread & Roses Entertainment' and a bright yellow 'BAR' sign above it. There are many people sitting and standing around the tent, some wearing hats, with barrels and colorful decorations.

THE OUTCOME

Vodafone Business praised this project for its capacity to so effectively tell the story of their ground-breaking Network Slicing trial and emphasise how effective their partnership with Glastonbury really is. As well as our main edit, we also used all the amazing content we captured to generate two extra, fifteen and thirty second videos, to enhance the campaign on social media platforms like Instagram and LinkedIn. All the videos contain amazing, dynamic footage of the festival, supported by a fast pace and bold graphics and on-screen text that immediately grab the viewer’s attention. The project not only met but exceeded Vodafone’s expectations, and we look forward to future collaborations to continue showcasing their innovative solutions.

A man in an orange safety jacket standing outdoors with a festival site in the background, including a large communication mast and equipment, under a partly cloudy sky.
A collage showing people using card-based payment methods on mobile devices, with overlaid text highlighting that 95% of transactions are card-based.
Large crowd at a festival with flags and banners flying, under a partly cloudy sky.