Simplify the complexity of shipping worldwide
Text with icons: globe icon with the words 'Global', globe icon with the words 'Simplify', clock icon with the words 'Deliver' in orange font.

CLIENT EV CARGO

Computer screen displaying the incoming orders dashboard with check marks next to two orders and the number three indicating pending orders. A hand with a watch types on the keyboard.
Two white-gloved hands exchanging an orange shipping box with handling symbols, a label, and a barcode.

THE CHALLENGE

Logistics are a round-the-clock operation, and can get extremely complex, navigating various depots, order volumes, journeys, time zones – it’s a lot. Especially when you have a business to run alongside this. 

EV Cargo have a solution - a simplified, end-to-end logistics service for businesses that ship products globally. They step in to handle the entire shipping journey - from warehouse pickup to final delivery - using efficient, tech-driven systems. Their solution reduces costs, streamlines customs, enhances tracking, and ensures packages reach customers worldwide reliably. 

THE CREATION

When EV Cargo contacted us to tell this story, we soon realised that this solution solves many problems for customers, across the world. To film these shots would take a lot of time! So, when we came to creative brainstorming – we proposed that an animation could simplify this story to enable to viewer to understand exactly what EV Cargo could do for them. 

Not only could we show exactly what EV Cargo can offer, but we could do it all in a controlled way, whilst staying 100% on brand for the business. 

We drafted a narrative for voice over and pulled together a sketched storyboard that we could finesse and bring to life. We decided to start and end the video with real-world footage, highlighting that EV Cargo solves everything in the middle, so you don’t have to worry about it. 

Illustration of an EV cargo delivery, showing an EV cargo van, a hand pressing a button to open a door, and a hand pointing at a box on a storage shelf.
A world map with orange outlines of countries on a dark background, featuring white icons of people connected by lines, indicating global connectivity.

THE OUTCOME

The result was a two-minute edit led by voice over and a mix of stock, animation and clever transitions. The visuals were EV Cargo brand and emphasised how every step of the delivery journey is managed from packing right through to delivery.  

Using the voice over also enabled this video to be used globally – allowing to easily localise for different markets. 

The team at ID2 really enjoyed having creative freedom on this and are really proud of the outcome for a long standing and valued client of ours. 

A digital illustration of the Earth with icons representing people, time, money, and certification connected around it, set against a dark background.
Warehouse with EV cargo truck and forklift loading boxes, branded with EV cargo logo, under a sun and cloudy sky in grayscale.
Illustration of an EV Cargo delivery van parked in front of a residential house and trees on an orange background, with floating social media notifications.