Driving Multi-Channel Impact Through Purpose-Built Content 
CLIENT Barclays
THE CHALLENGE
Barclays approached us to produce a suite of assets for their Financial Reviews campaign. The brief covered social media video content, reels, in-branch video displays (for interior and window screens), and supporting brand photography for use online and across branches.
THE CREATION
To deliver such a wide range of content, careful pre-production planning was essential. We identified every asset required, mapped out its purpose, and planned the correct aspect ratios — 1:1, 9:16, and 16:9 — to maximise the shoot efficiency.
Over multiple filming days, we worked closely with real Barclays colleagues to capture the narrative of the campaign. For many, this was their first on-camera experience, but their enthusiasm and authenticity brought a genuine feel to the project. To demonstrate the Financial Review service in action, we paired professional actors with colleagues to stage realistic branch scenarios — from warm customer greetings at the door to one-to-one review meetings.
THE OUTCOME
The campaign was a success, with Barclays praising both the quality of the content and the fast turnaround ahead of launch. The colleagues’ natural performances gave the edits a personal, relatable touch, while the polished production quality ensured the assets were effective across every platform.
The result was a highly versatile content package — combining corporate video production, social media video assets, in-branch screen content, and authentic brand photography — all showcasing the real people behind Barclays and the personalised services they provide.
