Driving Multi-Channel Impact Through Purpose-Built Content
Three Barclays Colleagues professionals in business suits standing together, smiling for a photo, with the text overlay "So what is a Financial Review?"

CLIENT Barclays

A woman in a red sleeveless blouse shows her phone to a man in a dark suit with a name tag, inside a Barclays Bank.

THE CHALLENGE

Barclays approached us to produce a suite of assets for their Financial Reviews campaign. The brief covered social media video content, reels, in-branch video displays (for interior and window screens), and supporting brand photography for use online and across branches.

Smiling Barclays Colleague with glasses and a name tag in a Barclays Bank, with the text 'for a Financial Review.'
A Barclays Colleague and woman customer sitting together in an office, looking at a smartphone and smiling.
A woman with dark hair smiling, wearing a yellow top, holding a smartphone, sitting at a desk with a blue wall in the background, promoting booking appointments.
A Barclays Colleague, a professional woman in a business suit standing in an office environment, with text overlay that reads 'Book your Financial Review today.'
A Barclays Colleague woman in a blue blazer sitting at a desk with a laptop, speaking to the camera, with a window in the background and a logo in the top right corner.

THE CREATION

To deliver such a wide range of content, careful pre-production planning was essential. We identified every asset required, mapped out its purpose, and planned the correct aspect ratios — 1:1, 9:16, and 16:9 — to maximise the shoot efficiency.

 

Over multiple filming days, we worked closely with real Barclays colleagues to capture the narrative of the campaign. For many, this was their first on-camera experience, but their enthusiasm and authenticity brought a genuine feel to the project. To demonstrate the Financial Review service in action, we paired professional actors with colleagues to stage realistic branch scenarios — from warm customer greetings at the door to one-to-one review meetings. 

An older man and a Barclays Colleague woman in business attire having a conversation in an office or bank environment, with the woman showing concern and the man listening attentively. There is a plant in the background and a logo on the wall.

THE OUTCOME

The campaign was a success, with Barclays praising both the quality of the content and the fast turnaround ahead of launch. The colleagues’ natural performances gave the edits a personal, relatable touch, while the polished production quality ensured the assets were effective across every platform.

The result was a highly versatile content package — combining corporate video production, social media video assets, in-branch screen content, and authentic brand photography — all showcasing the real people behind Barclays and the personalised services they provide.

A Barclays Colleague man dressed in a navy blazer, white shirt, and dark polka dot tie standing outside a Barclays bank branch, smiling at the camera.
A Barclays Colleague woman with blonde hair sitting at a desk with a laptop, talking to another woman with red hair, white blazer, and pink skirt, in an office setting. Text overlay: 'It helps you shape your plans for the future.'
A man customer and a Barclays Colleague woman, likely in a bank or customer service center, standing indoors. The Barclays Colleague woman is pointing to something, and the man is smiling, both dressed casually and professionally.
Smiling Barclays Colleague woman in professional attire standing in a modern office or lobby space.