Driving Multi-Channel Impact Through Purpose-Built Content
Graphic with three icons and text highlighting the importance of local, real, and brand awareness in marketing.

CLIENT Barclays

A woman in a red sleeveless blouse shows her phone to a man in a dark suit with a name tag, inside a Barclays Bank.
A Barclays Colleague and woman customer sitting together in an office, looking at a smartphone and smiling.

THE CHALLENGE

Barclays approached us to produce a suite of assets for their Financial Reviews campaign. The brief covered social media video content, reels, in-branch video displays (for interior and window screens), and supporting brand photography for use online and across branches.

THE CREATION

To deliver such a wide range of content, careful pre-production planning was essential. We identified every asset required, mapped out its purpose, and planned the correct aspect ratios — 1:1, 9:16, and 16:9 — to maximise the shoot efficiency.

 

Over multiple filming days, we worked closely with real Barclays colleagues to capture the narrative of the campaign. For many, this was their first on-camera experience, but their enthusiasm and authenticity brought a genuine feel to the project. To demonstrate the Financial Review service in action, we paired professional actors with colleagues to stage realistic branch scenarios — from warm customer greetings at the door to one-to-one review meetings. 

A woman with dark hair smiling, wearing a yellow top, holding a smartphone, sitting at a desk with a blue wall in the background, promoting booking appointments.
Three Barclays Colleagues professionals in business suits standing together, smiling for a photo, with the text overlay "So what is a Financial Review?"
An older man and a Barclays Colleague woman in business attire having a conversation in an office or bank environment, with the woman showing concern and the man listening attentively. There is a plant in the background and a logo on the wall.
A Barclays Colleague, a professional woman in a business suit standing in an office environment, with text overlay that reads 'Book your Financial Review today.'
A Barclays Colleague woman in a blue blazer sitting at a desk with a laptop, speaking to the camera, with a window in the background and a logo in the top right corner.
Smiling Barclays Colleague with glasses and a name tag in a Barclays Bank, with the text 'for a Financial Review.'

THE OUTCOME

The campaign was a success, with Barclays praising both the quality of the content and the fast turnaround ahead of launch. The colleagues’ natural performances gave the edits a personal, relatable touch, while the polished production quality ensured the assets were effective across every platform.

The result was a highly versatile content package — combining corporate video production, social media video assets, in-branch screen content, and authentic brand photography — all showcasing the real people behind Barclays and the personalised services they provide.

Smiling Barclays Colleague woman in professional attire standing in a modern office or lobby space.
A man customer and a Barclays Colleague woman, likely in a bank or customer service center, standing indoors. The Barclays Colleague woman is pointing to something, and the man is smiling, both dressed casually and professionally.
A Barclays Colleague woman with blonde hair sitting at a desk with a laptop, talking to another woman with red hair, white blazer, and pink skirt, in an office setting. Text overlay: 'It helps you shape your plans for the future.'
A Barclays Colleague man dressed in a navy blazer, white shirt, and dark polka dot tie standing outside a Barclays bank branch, smiling at the camera.

To watch on Barclays Facebook page, Click here